This was one of my first projects in Mexico City.
I’m proud to be part of Malasaña’s roster of directors, and I had the opportunity to direct one of the units and handle the post-production for my pieces.
It was a large-scale campaign that included a TV commercial and several TikTok pieces.
My role involved shooting B-rolls that, along with some of my creative input, were later used as digital pieces.
All shots were adapted to vertical formats, and the agency used each asset in the way that best suited their needs.
I also handled still photography and created 3D renders of the product packs.
It was incredible to contribute to this campaign for Quaker Oats.