Snow in Summer

Since generative AI tools began showing their first signs of life, I’ve had the chance to use them and explore different ideas.
But I never imagined I’d be using generative video tools for a brand like 7UP so soon.
 

I had the great joy of collaborating with an incredible team at Myth Studios, led by James, where through a mix of editing, AI video generation, composition, and VFX, we brought to life the Snow in Summer digital campaign for 7UP.

None of the snowy imagery was filmed practically — every snow element was generated using AI.
There was also extensive compositing work in After Effects, correcting artifacts and adding additional layers of snow to enhance realism.

We produced a large number of pieces — you can find them on Instagram and TikTok.
It was an intense project, full of learning, and an amazing experience working with such a talented team.